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Slack technologies products5/25/2023 ![]() It will only help you stay top of mind for prospective users. Engage with interested parties in your networks (prioritizing those with lots of followers and known influence) to broaden your reach. Social media has leveled the playing field, so whatever coverage you earn, run with it - give it new life by sharing it with your immediate and extended networks again and again. But I will pay attention to what my friends are picking up and sharing.” I almost never go to news sites - it’s overwhelming how much content is out there. “The other 80% is people posting about that article. ![]() In fact, by Butterfield’s estimation, that’s only about 20% of the recipe for media success. Most importantly, getting the story out doesn’t end when an article is published. But don’t leave it to two weeks beforehand and throw something together. It can be personalities on your team, impressive customers you already have in the bag, prestigious investors, etc. ![]() Work closely with your PR firm to find your hook. It must be your primary concern, starting months beforehand and continuing for weeks afterward. The big lesson here:Don’t underestimate the power of traditional media when you launch. On the first day, 8,000 people did just that and two weeks later, that number had grown to 15,000. use whatever you’ve got going for you), they welcomed people to request an invitation to try Slack. Instead, with help from an impressive press blitz (based largely on the team’s prior experience - i.e. ![]() “That was essentially our beta release, but we didn’t want to call it a beta because then people would think that the service would be flaky or unreliable,” Butterfield says.
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